Catalog
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Deep Diving Crankbaits and hardbaits from the best brands, in the best colours available
Subcategories
Strike King Pro Model Series 5S Silent 2 1/2" 1/2oz
A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a 2° diving plane to allow for lengthened casts and deeper depths. The “Go-To” crankbait for many Touring Pro’s.
SPECIES: Bass
Series 5S
1/2oz.
Dives 10-13 feet
COUNT: 1
Strike King Pro Model Series 5 2 1/2" 1/2oz
A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a 2° diving plane to allow for lengthened casts and deeper depths. The “Go-To” crankbait for many Touring Pro’s.
SPECIES: Bass
Series 5
1/2oz.
Dives 10-13 feet
COUNT: 1
Strike King Pro Model Series 6 3" 3/4oz
A large deep diver with a 0° diving plane, the Series 6 is designed to cast extreme distances. Systematic flat areas are incorporated to send out larger shock waves — important at the depths to which this bait dives. Medium buoyancy.
SPECIES: Bass
Series 6
3/4oz.
Dives 12-16 feet
COUNT: 1
Strike King Pro Model Series 3XD 2" 7/16oz
An Xtra Deep diving version of the Series 3 with a unique curved bill and is balanced to cause a steep dive angle to enable this small body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. It runs great, even when moved fast, and casts extremely well.
SPECIES: Bass
Series 3
7/16 oz.
Dives 10 to 12 feet
COUNT: 1
Strike King Pro Model Series 5XD 2 1/2" 5/8oz
An Xtra Deep diving version of the Series 5 with a unique curved bill and is balanced to cause a steep dive angle to enable this medium body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. The longer you can cast the deeper a crankbait can go and this lure casts far!
SPECIES: Bass
Series 5XD
5/8 oz.
Dives to 15 feet
COUNT: 1
Strike King Pro Model Series 6XD 3" 1oz
A large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving crankbaits. The Series 6XD is available in two models, a ratlling version and a silent version, for a whole new presentation to deeper fish. Try them both to better your chances of catching a bunch of big bass!
SPECIES: Bass
Series 6XD
1 oz.
Dives to 19 feet +
COUNT: 1
Strike King Pro Model Series S6XD Silent 3" 1oz
A large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving crankbaits. The Series 6XD is available in two models, a ratlling version and a silent version, for a whole new presentation to deeper fish. Try them both to better your chances of catching a bunch of big bass!
SPECIES: Bass
Series 6XD
1 oz.
Dives to 19 feet +
COUNT: 1
Strike King Pro Model Series 10XD 6" 2oz
An extra large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving crankbaits.
SPECIES: Bass
Series 10XD
2 oz.
Dives to 25 feet +
COUNT: 1
Rapala Scatter Rap Crank Deep 2" 5/16oz
Perfectly mimicking the spooked baitfish fleeing for its life, the Scatter Rap® lures have changed the way anglers fish. Now Rapala brings the Scatter Rap evasive action to the deep side of the water column. Swimming with the celebrated Scatter Rap action, the new Scatter Rap® Crank Deep is built to dive quickly and work in the 3-meter range.
Species - Bass
Size Inch - 2"
Size Cm - 5cm
Weight Oz - 5/16oz
Weight Gram - 9g
Depth - 10' - 12'
Rapala Dives-To DT16 2 3/4" 3/4oz
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth, the DT® can be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMC® SureSet® tail hook and black nickel belly hook. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
Species - Bass
Size Inch - 2 3/4"
Size Cm - 7cm
Weight Oz - 3/4oz
Weight Gram - 22g
Depth - 16"
Rapala Dives-To DT14 2 3/4" 3/4oz
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth, the DT® can be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMC® SureSet® tail hook and black nickel belly hook. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
Species - Bass
Size Inch - 2 3/4"
Size Cm - 7cm
Weight Oz - 3/4oz
Weight Gram - 22g
Depth - 14"
Rapala Jointed Shad Rap 2 3/4" 7/16oz
A plastic, jointed version of the legendary Shad Rap that sends out a “distressed-minnow” signal loud and clear. Slightly exaggerated action converts otherwise disinterested fish.
Features:
Species - Bass
Size Inch - 2 3/4"
Size Cm - 7cm
Weight Oz - 7/16oz
Weight Gram - 13g
Depth - 7' - 15'
Rapala Jointed Shad Rap 2" 1/4oz
A plastic, jointed version of the legendary Shad Rap that sends out a “distressed-minnow” signal loud and clear. Slightly exaggerated action converts otherwise disinterested fish.
Features:
Species - Bass
Size Inch - 2"
Size Cm - 5cm
Weight Oz - 1/4oz
Weight Gram - 8g
Depth - 6' - 13'
Norman Deep Little N 2 1/2" 3/8oz
DLN
The Norman Deep Little N is a quick diving crankbait with a reputation for attracting fish in a wide range of conditions. The Deep Little N is great for covering large areas of water quickly at varying depths as search bait. The precise balance and buoyancy delivers straight-running, highly responsive actions. With impressive diving speed the Norman Deep Little N also features loud rattles for additional fish attraction.
When anglers talk about successful crankbaits, you can be sure that the Norman Crankbait will be included in the discussion. These 100% American made crankbaits have been around for a long time and are proven fish catchers.
We carry only the Norman Pro Edge series because they stand head and shoulders above the other baits. The Norman Crankbait features deep lustrous finishes and a huge variety of colors. The diving bill and the attitude that the bait naturally swims at, enable these lures to come through and over underwater obstructions easily. If a hang up does occur, they float up backwards which will often free them automatically.
This is one great family of lures! Norman produces a real winner in CRANKBAITS that live up to expectations in terms of construction, design, and durability. Norman Lures produces a complete range of cranks and in addition to a well made body NORMAN LURES also makes use of Gamakatsu hooks that are razor sharp and very durable.
NORMAN Crankbaits are one of the best lures to use when trying to cover a lot of area quickly to locate hot spots and eliminate dead water.
The Gel Coated Crankbaits are more durable and able to resist scratching. In addition these lures tend to reflect more light and are flashier.
Species: Bass, Tiger
Size Inch - 2 1/2"
Size Cm - 6.35cm
Weight Oz -3/8oz
Weight Gram - 11g
Depth - 9' To 12'
Norman Deep Diver 14 3" 5/8oz
DD14
The Norman Deep Diver 14 is a quick diving crankbait with a reputation for attracting fish in a wide range of conditions. Norman Deep Diver 14 is great for covering large areas of water quickly at varying depths as search bait. The precise balance and buoyancy delivers straight-running, highly responsive actions. With impressive diving speed the Norman Deep Diver 14 also features loud rattles for additional fish attraction.
When anglers talk about successful crankbaits, you can be sure that the Norman Crankbait will be included in the discussion. These 100% American made crankbaits have been around for a long time and are proven fish catchers.
We carry only the Norman Pro Edge series because they stand head and shoulders above the other baits. The Norman Crankbait features deep lustrous finishes and a huge variety of colors. The diving bill and the attitude that the bait naturally swims at, enable these lures to come through and over underwater obstructions easily. If a hang up does occur, they float up backwards which will often free them automatically.
This is one great family of lures! Norman produces a real winner in CRANKBAITS that live up to expectations in terms of construction, design, and durability. Norman Lures produces a complete range of cranks and in addition to a well made body NORMAN LURES also makes use of Gamakatsu hooks that are razor sharp and very durable.
NORMAN Crankbaits are one of the best lures to use when trying to cover a lot of area quickly to locate hot spots and eliminate dead water.
The Gel Coated Crankbaits are more durable and able to resist scratching. In addition these lures tend to reflect more light and are flashier.
Species: Bass, Tiger
Size Inch - 3"
Size Cm - 7.62cm
Weight Oz -5/8oz
Weight Gram - 18g
Depth - 12' to 14'
Norman Nxs 2 1/2" 5/8oz
Deep Diver
NEW!!! The Norman NXS fills the niche between the Deep Little N and the DD22. The elevated lip of theNXS makes for a faster vertical dive. The NXS dives 12-16 feet, picking up where the Deep Little N tops out and just under DD22 maximum depth range. The body of the NXS is between the size fo the DLN and DD22 at 2.5 inches and 1 inch in width makes it a tasty offering for most situations. Weighing 5/8 ounces it casts like a bullet, but still has the buoyancy to back up from brush when contacted. A head to tail medium swimming motion makes for realistic batifish action!
When anglers talk about successful crankbaits, you can be sure that the Norman Crankbait will be included in the discussion. These 100% American made crankbaits have been around for a long time and are proven fish catchers.
We carry only the Norman Pro Edge series because they stand head and shoulders above the other baits. The Norman Crankbait features deep lustrous finishes and a huge variety of colors. The diving bill and the attitude that the bait naturally swims at, enable these lures to come through and over underwater obstructions easily. If a hang up does occur, they float up backwards which will often free them automatically.
This is one great family of lures! Norman produces a real winner in CRANKBAITS that live up to expectations in terms of construction, design, and durability. Norman Lures produces a complete range of cranks and in addition to a well made body NORMAN LURES also makes use of Gamakatsu hooks that are razor sharp and very durable.
NORMAN Crankbaits are one of the best lures to use when trying to cover a lot of area quickly to locate hot spots and eliminate dead water.
The Gel Coated Crankbaits are more durable and able to resist scratching. In addition these lures tend to reflect more light and are flashier.
Species: Bass, Tiger
Size Inch - 2 1/2"
Size Cm - 6.35cm
Weight Oz -5/8oz
Weight Gram - 18g
Depth - 12' to 16'
Norman Deep Diver 22 3" 5/8oz
DD22
When bass anglers talk about successful crankbaits, you can be sure that the Norman Crankbait will be included in the discussion. These 100% American made crankbaits have been around for a long time and are proven fish catchers.
We carry only the Norman Pro Edge series because they stand head and shoulders above the other baits. The Norman Crankbait features deep lustrous finishes and a huge variety of colors. The diving bill and the attitude that the bait naturally swims at, enable these lures to come through and over underwater obstructions easily. If a hang up does occur, they float up backwards which will often free them automatically.
For cranking deep ledges and brush piles, try the DD22 series. These baits can be effectively fished as deep as 18+ feet on a long cast. They'll wake them up and move a lot of water with the medium wide wobble and built-in rattle. The 3/4 ounce weight will enable you to cast a long way for maximum depth and effectiveness. For mid-depths, try the Deep Little N.
This is one great family of lures! Norman produces a real winner in CRANKBAITS that live up to expectations in terms of construction, design, and durability. Norman Lures produces a complete range of cranks and in addition to a well made body NORMAN LURES also makes use of Gamakatsu hooks that are razor sharp and very durable.
NORMAN Crankbaits are one of the best lures to use when trying to cover a lot of area quickly to locate hot spots and eliminate dead water.
The Gel Coated Crankbaits are more durable and able to resist scratching. In addition these lures tend to reflect more light and are flashier.
Species: Bass, Tiger
Size Inch - 3"
Size Cm - 7.62cm
Weight Oz -5/8oz
Weight Gram - 18g
Depth - 11' to 17'
Norman Heavy Diver 22 3" 1oz
The HD "Heavy Diver" has been custom weighted to provide maximum castable distance without the helicopter or tumbling effect.
A longer cast and greater weight allows the HD to not only reach running depth quicker, but to stay at this depth longer.
When bass anglers talk about successful crankbaits, you can be sure that the Norman Crankbait will be included in the discussion. These 100% American made crankbaits have been around for a long time and are proven fish catchers.
We carry only the Norman Pro Edge series because they stand head and shoulders above the other baits. The Norman Crankbait features deep lustrous finishes and a huge variety of colors. The diving bill and the attitude that the bait naturally swims at, enable these lures to come through and over underwater obstructions easily. If a hang up does occur, they float up backwards which will often free them automatically.
For cranking deep ledges and brush piles, try the DD22 HD series. These baits can be effectively fished as deep as 17+ feet on a long cast. They'll wake them up and move a lot of water with the medium wide wobble and built-in rattle. The 1 ounce weight will enable you to cast a long way for maximum depth and effectiveness. For mid-depths, try the Deep Little N and the new NORMAN NXS.
Norman Lures:
This is one great family of lures! Norman produces a real winner in CRANKBAITS that live up to expectations in terms of construction, design, and durability. Norman Lures produces a complete range of cranks and in addition to a well made body NORMAN LURES also makes use of Gamakatsu hooks that are razor sharp and very durable.
NORMAN Crankbaits are one of the best lures to use when trying to cover a lot of area quickly to locate hot spots and eliminate dead water.
The Gel Coated Crankbaits are more durable and able to resist scratching. In addition these lures tend to reflect more light and are flashier.
Species: Bass, Tiger
Size Inch - 3"
Size Cm - 7.62cm
Weight Oz -1oz
Weight Gram - 28g
Depth - 11' to 17'
Series 8XD 1.4 oz.
Dives to 20 feet and beyond
An extra large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving crankbaits.
The 8XD has a different action than the 6XD & 10XD.
SPECIES: Bass
Series 8XD
2 oz.
Dives to 20 feet +
COUNT: 1
Storm Arashi Rattling Deep 18 3" 7/8oz
This deep diving Arashi gets down faster than any other in its class thanks to its super thin circuit board lip. The patent-pending self-tuning line tie keeps the lure tracking straight, even when bouncing off cover making this lure ideal for fishing in contact with structure.
Two new depths join the ADP to reach down to 18ft and 25ft this season, along with an expansion to the popular color range.
Species: Bass
Size Inch - 3"
Size Cm - 7.5cm
Weight Oz - 7/8oz
Weight Gram - 24g
Depth - To 18'
Storm Arashi Rattling Deep 25 3 1/2" 1 3/8oz
This deep diving Arashi gets down faster than any other in its class thanks to its super thin circuit board lip. The patent-pending self-tuning line tie keeps the lure tracking straight, even when bouncing off cover making this lure ideal for fishing in contact with structure.
Two new depths join the ADP to reach down to 18ft and 25ft this season, along with an expansion to the popular color range.
Species: Bass
Size Inch - 3 1/2"
Size Cm - 9cm
Weight Oz - 1 3/8oz
Weight Gram - 40g
Depth - To 25'
Storm Smash Shad 2 1/2" 1/4oz
The name of this lure says everything – it’s going to get smashed! The high frequency internal rattle chamber of the Storm Smash Shad rings out like dinner bells to passing fish; partnered with its irresistible shad profile and tight, aggressive kicking action, the Smash Shad is bound to ruin any plans of a relaxing fishing day – for all the right reasons! Due to its floating nature, the Smash Shad makes for an exceptional choice when it comes to fishing deep structure or prospecting unfamiliar waters. Deflecting snags and submerged formations is what this lure is made for, so cast or troll it with confidence; don’t be afraid to get right in where the fish live.